BITE LITE

Currently, Bite Lite has no direct competitors on the market. However, there are some indirect competitors such as overhead lighting fixtures, dental drill lights and dental curing lights. Some dental drill devices have a small white polarized light right beneath the small metal drill bit. It allows dentists to have a better visual on the teeth they need to drill. This can be especially useful when it comes to drilling molars, which are located further back in the shadowy regions of the mouth. As opposed to relying on overhead lighting, having a light directly attached to the device makes it easier to avoid casting shadows onto the mouth over the area dentists need to drill. While a dental drill light is very useful and can easily be adapted for a dental syringe, it is lacking the green light component that our device uses to increase vasculature visibility in the mouth which is specifically useful for injections.

To generate a more significant profit margin, our team has decided to make our device disposable. A reusable device of this type would require specific materials and circuitry to withstand the harsh sterilization process that most dental equipment must undergo after each use. Due to the minuscule size of the attachment, there would also have to be an additional component to charge the device. In contrast, a disposable version will require fewer materials, allowing us to lower our manufacturing costs and increase the potential to profit from the minimization of costs and maximization of profits. The inexpensive process of manufacturing permits our team to lower the selling price, making it more affordable for consumers, and, therefore, increasing our potential market size. Not only that, a single-use device will require dental offices to have a constant supply of the product. This constant need creates the opportunity for us to provide the option to sign up for recurring subscription payments, allowing for an increase in customer investment, customer retention, and a stable revenue stream.